About

CEO Focus is a national organization with offices in 25 cities focused on making CEOs and small business owners successful. Over the past decade our organization has helped thousands of business owners from around the country reach their goals. To see a full list of our locations click here.

At CEO Focus – Philadelphia, we are local executives focused on making Philadelphia area businesses successful. We are able to leverage the knowledge base of CEO Focus Facilitators from around the country as well as the experiences of our members nationally and apply that knowledge directly to the business leaders we serve here in the Philadelphia market.

We have a fundamental believe that entrepreneurial leaders, working together, can challenge the status quo and achieve greatness.

Our mission is to make you a more effective leader so you can grow your company and positively impact our community.

We do this by providing  structure, education, leadership, community and support to entrepreneurial leaders in the Philadelphia region.

Who We Are

Roel Hoekstra
President of CEO Focus – Philadelphia
Principal & Regional Director of CEO Focus

A seasoned executive, Roel has almost 30 years of experience guiding businesses both big and small. His expertise has grown to include marketing, sales, corporate finance, strategic planning, executive facilitation, employee benefits and human resources.

Roel progressed through the ranks of the management consulting industry spending a combined 17 years with John Hancock, Johnson and Higgins, and Mercer Consulting. First as an expert on health care information systems, insurance financing, and managed care plan design and finally at Mercer as a Partner in the firm, a global account executive and regional sales leader.

For the past 12 years, Roel has lead the specialized consulting and investment banking firm he founded focusing on working with small and mid-sized businesses and entrepreneurs to acquire capital, drive sales, and manage the customer experience.

Roel is an accomplished sailor. He races sailboats both big and small and is involved with the governing body of the sport, US SAILING, as a Certified Race Officer. Roel has organized regattas in Philadelphia PA, Annapolis MD, and Newport RI.

Roel has competed in three Newport to Bermuda Races and five Annapolis to Newport Races. Roel also races small sailboats (one design) in Philadelphia and Annapolis.